Our buyers know a thing or two about the beauty market and continually ensure that our collection is bursting with the best brands that can fulfil the latest trends.
The beauty category is big business and with the influence of social media, this billion-dollar industry is expected to expand even further, making it one of the world’s largest and most profitable sectors.
Here are some of the latest trends that you should be aware of and suggestions on what to stock to benefit from trending beauty buys.
Doe Eye
This round, wide eyed look made waves on TikTok towards the end of 2022 and is set to stay this year, with so many of us aiming to recreate the youthful, innocent effect.
This bold eye trend harks back to the days of 1960’s London when model Twiggy placed emphasis on voluminous lashes, making volumising mascara and faux lashes a girl’s best friend.
Hot to Stock:
Maybelline Colossal Volume Mascara
OH MY LASH Girl Boss Lashes
Coquette
This trend is all about light dewy skin with soft pinks and blush. It’s a feminine, natural look where less is more and is similar to the makeup worn by actresses in the Netflix show Bridgerton.
By calculating the year-on-year percentage change in Google search volume for coquette makeup, its popularity skyrocketed by over 1,600% in the run up to 2023 and it shows no signs of waning.
Hot to Stock:
Collection Illuminating Touch Foundation
Profusion Blush III Palette
Glam Grunge
Emo/grunge makeup is back with a bang, which can in part be attributed to the looks worn by models on the Christian Dior and Louis Vuitton fall/winter 2022 Fashion Week runways.
It’s all about having fun and experimenting with smoky eyes, full coverage foundation and bold lips, which have also risen in popularity due to the hit Netflix show Wednesday.
Hot to Stock:
Rimmel Magnif’eyes Thunderstorm Eyeshadow Palette
Profusion Matte Lip Duo Fantasy
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