Fruit-tella was launched in 1937 and is owned by Perfetti Van Melle, an Italian-Dutch multinational company of confectionery and gum. The brand has certainly moved with the times, adapting its recipe in 2008 to only use natural colours and flavours, introducing less sugar and sugar free ranges in 2016, and then in 2019 launching gelatine free jellies that are vegetarian and vegan friendly.

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