Realising that hair means more than ‘just hair’, Pantene is on a mission to help women express their identity through great hair days. After discovering the nourishing power of the ingredient panthenol, Pantene brought its ‘Pro-V’ nutrient-rich formula to the market in the form of shampoo. Today, Pantene has made waves in the haircare world, becoming one of the most well-recognised brands. Its hair-strengthening and nourishing shampoos, conditioners, and styling treatments have become a go-to for many.

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