Known for being spirited, seductive and expressive, the brand's collection of fragrances certainly make a statement and are often trendsetters. JOOP! like to be bold and deliver the unexpected and in 1989 they challenged the perceptions of masculinity and created the first ever pink fragrance for men, JOOP! Homme. It was a real success and is still sold today. Popular the world over, JOOP! is one of the most sought-after fragrance brands on the market.