What to Stock for Winter: Seasonal Bestsellers to Boost Your Sales

As temperatures drop and customers start seeking comfort, protection and warmth, now’s the time to ensure your winter ranges are fully stocked and ready to meet demand.

From cosy candles and soothing skincare to hot drinks and wellness essentials, winter brings a seasonal sales spike across a variety of categories – and we’ve got the leading brands that deliver results.

Here’s what’s trending this season and why these winter winners deserve a place on your shelves…

Hot Drinks to Warm Up Sales

Kenco
The No.1 fastest growing instant coffee continues to be a go-to choice for shoppers looking for quality, convenience and great taste. A winter must-have, Kenco brings warming moments to every cup and keeps everyday sales strong through the colder months.

L’OR
Add a touch of indulgence to your coffee offering with L’OR, the No.1 super-premium coffee by volume. Known for its exceptional aroma and barista quality flavour, L’OR helps retailers stand out with a brand that delivers both quality and sophistication.

Cosy Up with Seasonal Fragrance

Yankee Candle
Nothing says winter quite like the comforting glow of a Yankee Candle. As the UK’s No.1 candle brand, it’s synonymous with home fragrance and seasonal scents. From seasonal favourites to everyday cosy classics, Yankee Candle is a must-stock for creating a warm and inviting retail display.

Winter Skincare Essentials

Nivea
As the global No.1 skincare brand, Nivea remains a trusted name for protecting and hydrating skin during cold, dry months. With a wide portfolio spanning face, body and lip care, it’s a dependable range that keeps customers coming back for more.

Aveeno
Dermatologist recommended and enriched with soothing oat, Aveeno offers gentle nourishment for sensitive, winter stressed skin. Perfect for consumers looking for extra care and comfort when temperatures drop.

Winter Wellness Boost

Jakemans
A heritage favourite since 1907, Jakemans menthol lozenges are a trusted remedy for sore throats and seasonal sniffles. With growing demand during winter, they’re a simple yet essential addition to any seasonal wellness range.

Stay Ahead of the Seasonal Rush

From skincare and hot drinks to fragrance and wellness, these categories perform exceptionally well during the colder months. Stocking top performing, trusted brands ensures you’re ready to meet rising consumer demand and maximise your sales potential.

Secure your winter stock now and make sure your business stays ahead this season.