Westlab names Pricecheck as distribution partner

Building on our ongoing growth in the wellness space, Pricecheck Brand Partners has been named by Westlab, the UK’s number one bath salt brand, as its new distributor.

The agreement marks Pricecheck’s first new brand partnership announcement since achieving its ambitious "Vision 200" objective, which saw the company double in size and reach £200m annual turnover in just five business years.

Effective from 1st July 2026, we will take over the brand's UK distribution partnership across discounters, pharmacy wholesale, regionals, and selected retail channels, helping to bring Westlab’s extensive range of premium wellness products to more British consumers.

Established in 2004, Westlab has grown into a major household name, commanding a dominant 48.9% value share of the UK bath salt market. Driven by a core mission to harness the power and purity of 100% natural, responsibly sourced mineral salts, the brand creates science-backed formulations designed to soothe the body and calm the mind.

The new distribution launch will include Westlab's market-leading Epsom Bath Salt, as well as Magnesium Flakes and Dead Sea Salt. The range also features an aromatherapy line infused with 100% natural essential oils, including Aroma Sleep, Aroma Mindful, and Aroma Recover, offering a premium, natural alternative to synthetic fragrances.

Darren Goldney, Commercial Director at Pricecheck, commented:

“Welcoming a household name of Westlab’s calibre to our portfolio is another fantastic moment for our team. It highlights the trust that market-leading global brands place in Pricecheck’s tailored channel expertise and robust infrastructure.

“As a business, we are constantly looking to diversify our customer reach and build our portfolio. It is fantastic to push our presence in the wellness sector, and we are excited to deploy our distribution know-how to connect these market-leading products with even more consumers across our specialist channels.”