Scaling Asevi Across the UK Retail Sector

With Spain widely recognised as a global leader in the cleaning product industry, a clear commercial opportunity emerged to scale Spanish cleaning brand Asevi's premium home care products in the UK. While the brand enjoyed strong initial interest on social media due to the growing Spanish cleaning product trend, its footprint was restricted to niche online storefronts and a handful of tertiary wholesalers specialising in Spanish imports. Asevi required a distribution partner with the infrastructure, scale, and retailer relationships necessary to transform this burgeoning social media trend into mainstream retail volume.

Our Approach

Asevi chose Pricecheck as its strategic distribution partner to scale the brand's supply chain and retail presence.

To handle the rapid growth of imported goods, we provided operational and logistical support, modifying advanced stock parameters to ensure products arrived ready for immediate distribution. This was paired with a targeted commercial strategy that introduced the brand to high-volume retailers, demonstrating that the product range hits the ideal baseline of premium performance and exceptional value compared to traditional brand leaders.

To sustain consumer demand over time, we established collaborative joint business planning with key accounts to transition early online momentum into structured brick-and-mortar commercial growth. Through these customised display agreements and themed store activations, the partnership was able to move the range into prominent retail locations.

Finally, we worked flexibly to deliver exclusive product variations where needed to maximise retailer commitment across diverse store environments.

The results

Our end-to-end management has established Asevi as a household name and a major market force:

• Rapid volume escalation: Advanced from tens of thousands of bottles to millions within three years, positioning Asevi as Pricecheck’s second-biggest partnership.
• Exponential sales growth: Annual sales more than doubled from 4 million bottles in     2024 to 9 million bottles in 2025, with active operations currently building toward a 15 million bottle target in 2026.
• Mitigated supply chain risk: Leveraged Pricecheck’s reserves and warehouse space during an unprecedented demand surge in Autumn 2024, absorbing immense stock volumes to ensure retail fulfilment never failed.
• Customer-led innovation: Established a continuous consumer feedback loop, resulting in the expansion of Asevi's flagship, fastest-selling pet-fragrance floor cleaner into a dedicated new air fragrance product line for 2026.

‍