Maximising Sales by Introducing Astonish Price-Marked Packs
To continue driving growth in a competitive market, Astonish wanted to explore new ways of attracting customers and boosting retail performance.
Interview multiple candidates
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The Challenge
Astonish is a trusted household cleaning brand with decades of expertise in creating products renowned for their quality and value. To continue driving growth in a competitive market, the brand wanted to explore new ways of attracting customers and boosting retail performance.
Our Approach
After reviewing market trends, Pricecheck identified Price Marked Packs (PMPs) as a strategic opportunity to target the convenience wholesale channel.
Why PMPs?
- Clear on-pack pricing gives shoppers confidence in value for money
- Boosts shelf standout, creating instant shopper appeal
To bring this to life, with help from our in-house contract packing department, Pricecheck:
- Produced PMP formats to Astonish’s specifications
- Ensured quality, consistency and rapid turnaround
- Delivered stock quickly and reliably to retailers
The Results
The PMP strategy has delivered measurable impact:
- Stronger shelf standout across stores
- Higher sell-through rates across the PMP range
- Improved retailer loyalty through a proven sales-driving format
- Simplified range focused on best-sellers to maximise performance
- Projected to sell around 2 million bottles this year
By combining our market insight with Astonish’s trusted brand reputation, we created a format that benefits everyone – shoppers, retailers and the brand itself.
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