Expanding Asevi Across the UK
With UK consumers increasingly seeking effective, great-value cleaning products with standout fragrances, there was a clear opportunity to introduce Asevi’s “essence of the Mediterranean” to the market.
Interview multiple candidates
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Search for the right experience
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Ask for past work examples & results
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Vet candidates & ask for past references before hiring
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Once you hire them, give them access for all tools & resources for success
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Asevi is a leading Spanish cleaning brand, renowned for its high-quality home care and laundry products. Although well-established across Europe, the brand was fairly new to the UK market. With UK consumers increasingly seeking effective, great-value cleaning products with standout fragrances, there was a clear opportunity to introduce Asevi’s “essence of the Mediterranean.”
Our Approach
Pricecheck partnered with Asevi to successfully expand the brands reach in the UK. Leveraging our:
- Knowledge of the UK retail landscape
- Extensive distribution network
- Proven track record in building household brands
We developed a strategy to create a strong market presence and sustainable growth. To support this we provided:
- Targeted distribution to ensure availability in key retail channels, now reaching 2,500 UK stockists
- Marketing support, including the design and creation of FSDUs to maximise shelf impact
- Retailer education and collaboration on joint business plans
The Results
Our approach helped Asevi make a strong and lasting impression in the UK market:
- Achieved widespread availability in major retail chains
- Increased brand awareness among UK consumers
- Delivered repeat sales through effective product positioning
- Offered retailers a differentiated, proven European brand to meet consumer demand
By combining local insight with strategic support, Asevi is now fully established in the UK market, bringing the essence of the Mediterranean to shoppers and positioned for continued growth.
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