Driving Global Success For Malibu Suncare
With rising global demand for accessible suncare solutions, the brand sought a distribution partner who could support international growth.
Interview multiple candidates
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Search for the right experience
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Ask for past work examples & results
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Vet candidates & ask for past references before hiring
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Once you hire them, give them access for all tools & resources for success
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The Challenge
Malibu is a trusted and popular suncare brand, loved by consumers for delivering quality sun protection at an affordable price point. With rising global demand for accessible suncare solutions, the brand sought a distribution partner who could:
- Expand reach into new markets
- Strengthen performance in existing territories
- Ensure consistent, reliable supply to retailers worldwide
Our Approach
After in-depth discussions with Malibu, we identified a clear opportunity to support their international growth. We combined our global network, market insight and logistics expertise to create a strategy that balanced global consistency with local adaptability.
UK Success
- Key Account Management – building strong customer relationships with tailored strategies
- Joint Business Plans – aligning goals to drive mutual growth
- Creative POS Solutions – including in-house designed FSDUs, helping retailers boost visibility and sales in-store
- Retail Expansion – taking Malibu into multiple major UK retail chains, ensuring widespread consumer access
- Consistent year-on-year growth and a proven blueprint for international expansion
International Growth
- Territory Analysis – evaluating each market to design tailored distribution strategies
- Retailer Matching – ensuring the right retailers had the correct product ranges
- Distributor Partnerships – working with trusted local partners to reach harder-to-serve consumers, ensuring Malibu remains relevant, accessible and competitive in every market
The Results
Our collaborative partnership has enabled Malibu to:
- Achieve significant global expansion
- Establish presence in 70+ countries worldwide
- Deliver reliable supply and tailored growth plans for retailers
- Provide consumers across the globe with a trusted, affordable suncare brand that meets seasonal demand
From strong UK foundations, with creative FSDUs and major retail listings, to international success, Malibu is now positioned as a truly global suncare brand – with Pricecheck as its exclusive distribution partner.
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