Committed to creating premium cosmetics at an accessible price, theBalm believe in empowered glamour – makeup that inspires people to do what they love and look good doing it. Established in 2008, theBalm is now a top player in makeup. With its “beauty in five minutes” philosophy, the brand is recognised for its quick beauty solutions for the eyes, face, lips, cheeks, and brows. Made with velvet textures, rich colours, and anti-ageing ingredients, theBalm delivers a beauty arsenal of fun, vintage-inspired cosmetics full of personality.

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